Released on: June 5, 2008, 11:58 am

Press Release Author: Flimp Media, Inc.

Industry: Marketing

Press Release Summary: Flimp Media provides both the web video marketing technology
and service capabilities to quickly create, distribute and track Web Video Event
Marketing campaigns for promoting all types of events including seminars,
conferences, trade shows, concerts, performances, webinars and webcasts.

Press Release Body: FLIMP LAUNCHES RICH MEDIA AND WEB VIDEO MARKETING PLATFORM FOR
EVENT MARKETING
Client campaign results produce high audience engagement and response rates

HOPKINTON, MA (June 5, 2008) Flimp Media, Inc. (FMI) announced today the release of
its patent pending FLIMP® web video marketing and analytics software for online
event marketing. The FLIMP® Rich Media technology enables event marketers to quickly
create, distribute and track dynamic flash video email marketing campaigns for
promoting all types of events including seminars, conferences, trade shows,
concerts, performances, webinars and webcasts without any programming or technical
skills. These custom branded videosites, which can be delivered by email or weblinks
to target audiences, collect detailed viewer engagement and response data by
individual email address.

"FLIMP is different from any rich media technology available in the market,"
according to Flimp Media's CTO Richard DiBona "because it doesn't require any
programming or technical skills to use and the videosites collect much more useful
information about viewer behavioral and interactions than any email marketing
software."
FLIMP, which stands for Flash Interactive Marketing Platform is particularly
effective for event marketing applications where audiovisual content and detailed
viewer tracking and reporting are important" according to Wayne Wall, FMI's founder
and CEO. "The distribution, reporting and analytics features are unique. Using
FLIMP, event marketers can quickly and cost effectively create, distribute and track
audiovisual marketing campaigns in less than an hour with real time data reporting
of viewer activities and responses by individual email address."
FLIMP has generated positive results for initial event marketing customers,
including various pro tennis and PGA tour golf events and corporate leadership
events featuring Marshall Goldsmith and Marcus Buckingham.

"Using FLIMP we quickly sold out the available conference registrations after a very
slow start using static email and direct mail marketing." according to Keith
McKinnon, Marketing Director for the Appreciative Inquiry conference featuring
Marcus Buckingham and David Cooperrider. "We had very high email click through and
viewer response rates because people wanted to watch the video of Marcus Buckingham.
FLIMP turned what could have been a financial disaster into a tremendous success.
The analytics data we collected using FLIMP was also impressive and helped us follow
up with people that were interested in the event. We got a good number of sign ups
directly from the video email campaign."

The AI Conference campaign case study can be accessed at
http://www.flimp.net/pdf/FLIMP_AI%20Conference_Case_Study.pdf

To learn more about FLIMP go to http://www.flimp.net

About Flimp Media Inc.
Flimp Media Inc. (FMI) develops rich media and web video software solutions for
direct marketing, communications and sales applications.



Web Site: http://www.flimp.net

Contact Details: Flimp Media, Inc.
2 Hayden Rowe
Hopkinton, MA 01748
508-435-6166
lbarrows@flimp.net